A&H services are designed to assist marketers manifest that transition and grow their businesses. Technology has turned the old and new media into ‘now’ media, shifting control entirely to customers. Marketplace dynamics, like social networks and constant connectivity via smartphones is now helping customers access whatever they want, whenever they want. They are no longer relying on companies to tell them what…or why…or when to buy.
CMOs now need to leverage technology and data to get the right message in front of the right customer at the right time and measure the outcomes of their marketing efforts. That is where Data Science comes into play. Changing your game at six different levels at once: Optimize budgets; Focus where it matters; Match strategies to customer; Know what’s working and what’s not; Help strategize and plan ahead; And dive deep into social media data at will.
https://arinhuman.com
